Privacy Policy
Introduction
Lo D'Alex Restaurant & Bar ("Lo D'Alex," "we," "our," or "us"), located at 9610 SW 8th Street, Miami, FL 33174, is committed to protecting the privacy of our guests, website visitors, and customers. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website at lodalex.com or interact with our services.
By accessing our website or making a reservation, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue use of our website and services.
Our Commitment
We do not sell your personal information to third parties. We collect only what is necessary to provide you with an exceptional dining experience and to keep you informed about events at Lo D'Alex.
Information We Collect
We may collect the following categories of personal information:
| Category | Examples | Source |
|---|---|---|
| Identifiers | Name, email address, phone number | Reservation forms, contact forms, OpenTable |
| Commercial Information | Dining history, event bookings, spending patterns | Reservations, in-house systems |
| Communication Data | Messages sent via our contact forms, chat widget, or DMs from social media platforms | Website forms, BritoCRM chat, social media platforms (Instagram, Facebook, TikTok) |
| Usage Data | IP address, browser type, pages visited, time on site | Cookies, analytics tools |
| Marketing Preferences | Newsletter opt-ins, event preferences | Subscription forms |
We do not collect sensitive personal information such as Social Security numbers, financial account credentials, or government-issued identification numbers through our website.
How We Use Your Information
Lo D'Alex uses collected information for the following business purposes:
- To process and confirm dining reservations and private event bookings
- To communicate reservation confirmations, reminders, and updates
- To send newsletters, event announcements, and promotions (with your consent)
- To respond to inquiries submitted via our website or chat widget
- To improve our website experience and service quality through analytics
- To comply with applicable Florida and federal law, including tax and licensing requirements
- To protect the safety and security of our guests and staff
- To enforce our reservation policies, including no-show fees where applicable
We will not use your personal information for purposes materially different from those described here without providing prior notice and, where required, obtaining your consent.
SMS Messaging and Consent
If you opt to provide your phone number and receive SMS messages from Lo D'Alex Restaurant & Bar, we will collect and use your contact information with your explicit consent to send you messages related to:
- Confirmations and alerts about services you have requested (reservations, private events).
- Reminders for reservations, appointments, or upcoming events.
- Promotions or special offers — only if you have given your specific consent to receive marketing messages.
Your consent to receive SMS messages is optional and you may withdraw it at any time by sending STOP to the number from which you receive the messages. For help, reply HELP or contact us directly.
Message and data rates may apply. Message frequency varies. We will not share your phone number with third parties for their marketing purposes.
Third-Party Services & Disclosures
Lo D'Alex uses the following third-party service providers. By using our website, you acknowledge their respective privacy practices:
| Service | Purpose | Privacy Policy |
|---|---|---|
| OpenTable | Online reservation management | opentable.com/legal |
| Google Analytics 4 | Website traffic and behavior analytics | policies.google.com |
| Meta (Facebook) Pixel | Advertising measurement and remarketing | facebook.com/privacy |
| TikTok Pixel | Advertising measurement on TikTok platform | tiktok.com/legal |
| BritoCRM | Customer chat support and CRM | britomarketing.com |
| Google Maps | Location and directions embeds | policies.google.com |
We may disclose personal information to law enforcement, regulatory agencies, or other parties when required by applicable Florida or federal law, court order, or governmental authority.
Cookies & Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance your browsing experience and measure website performance. Types of cookies we use include:
- Essential Cookies: Required for basic site functionality such as navigation and form submissions
- Analytics Cookies: Google Analytics 4 — help us understand how visitors interact with our website
- Marketing Cookies: Meta Pixel and TikTok Pixel — used to measure the effectiveness of our advertising campaigns
- Preference Cookies: Remember your language and display preferences
You may control cookie settings through your browser preferences. Disabling certain cookies may affect website functionality. Most browsers allow you to refuse cookies or delete them at any time.
Your Privacy Rights
Depending on your location, you may have specific rights regarding your personal information:
Florida Residents
Florida residents have rights under the Florida Digital Bill of Rights (FDBR, effective July 1, 2024) and the Florida Deceptive and Unfair Trade Practices Act (FDUTPA). You have the right to access, correct, delete, and opt-out of certain uses of your personal data. To exercise these rights, contact us at info@lodalex.com.
California Residents (CCPA / CPRA)
California residents have rights under the California Consumer Privacy Act (CCPA) as amended by CPRA, including the right to know, delete, correct, and opt-out of the sale or sharing of personal information. We do not sell personal information. To submit a verifiable consumer request, contact us at the information below.
International Visitors (GDPR)
If you are located in the European Economic Area, you have additional rights under the General Data Protection Regulation (GDPR), including the right to data portability and the right to lodge a complaint with a supervisory authority. Our lawful basis for processing your data is either contractual necessity (reservations) or legitimate interest (analytics).
To exercise any of the above rights, please email us at info@lodalex.com with the subject line "Privacy Request." We will respond within 45 days as required by Florida law.
Data Security & Retention
Lo D'Alex implements commercially reasonable technical and organizational measures to protect your personal information against unauthorized access, disclosure, alteration, or destruction. These measures include SSL/TLS encryption, access controls, and secure third-party integrations.
We retain personal information only as long as necessary to fulfill the purposes described in this policy or as required by applicable law. Reservation data is typically retained for 36 months. Marketing preferences are retained until you opt out.
While we take reasonable precautions, no security system is impenetrable. In the event of a data breach affecting your personal information, we will notify affected individuals in accordance with Florida's Information Protection Act (Fla. Stat. § 501.171).
Children's Privacy
Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately at info@lodalex.com and we will promptly delete it.
The nightlife experience at Lo D'Alex (after 12:00 AM) is restricted to guests aged 21 and older. Valid government-issued photo identification is required.
Regulatory Compliance
COPPA Compliance (Children's Online Privacy Protection Act)
Lo D'Alex complies with the Children's Online Privacy Protection Act (COPPA). Our website and services are not directed at children under 13 years of age. We do not knowingly collect, use, or disclose personal information from children under 13. If we become aware that we have collected personal information from a child under 13 without verified parental consent, we will take steps to delete that information promptly. Parents or guardians who believe their child has provided personal information to Lo D'Alex may contact us at info@lodalex.com to request deletion.
User Identification (UID) Compliance
Lo D'Alex utilizes user identification technologies, including cookies, device identifiers, and analytics tracking IDs, solely for the purposes of improving website functionality, personalizing user experience, and measuring advertising effectiveness. We do not use UID data to build profiles of children or to target advertising to individuals under 18. Users may opt out of UID-based tracking by adjusting their browser cookie settings or by contacting us at info@lodalex.com.
Digital Advertising Alliance (DAA) Opt-Out Compliance
Lo D'Alex participates in interest-based advertising practices governed by the Digital Advertising Alliance (DAA) Self-Regulatory Principles. We use third-party advertising technologies, including Meta Pixel, TikTok Pixel, and Google Analytics, to deliver relevant advertisements and measure campaign performance. You may opt out of interest-based advertising by visiting the DAA opt-out page at optout.aboutads.info or the Network Advertising Initiative (NAI) opt-out page at optout.networkadvertising.org. Please note that opting out does not prevent you from seeing advertisements; it only means the ads you see may be less relevant to your interests.
